For Retailers
Your site is already a media business. We run it for you.
The brands on your shelves are spending on retail media somewhere. If it is not with you, it is with someone who copied your idea first. We build the inventory, bring the demand and operate the whole thing.
The problem
Everyone agrees it is a priority. Nobody has the team.
Retail media is the fastest-growing advertising channel in the region and the hardest to start. What stops retailers is rarely strategy:
- 01
A commercial function that does not exist yet
Selling media to brands is a different motion from negotiating trade. It needs its own people, its own rate card and its own calendar.
- 02
Ad serving nobody wants to own
Placements, pacing, creative approval and reporting are a full product roadmap competing with everything else your engineers owe the business.
- 03
Measurement brands will not accept
Without independent attribution, budgets stay in trade marketing where they are easier to justify.
- 04
Reach limited to your own visitors
Your promotions are excellent inventory. Shown only to people already on your site, they are worth a fraction of what they could be.
What you get
A retail media network without the two-year build.
- 01
Onsite inventory, designed and served
Sponsored placements, category takeovers and brand-funded promotions that fit your merchandising instead of fighting it.
- 02
Offer syndication beyond your walls
Your weekly promotions distributed across our publisher network with store-level targeting, bringing new shoppers back to you.
- 03
A commercial team already in the room
We sell to the brands in your categories in their language, on their planning cycle, in the five markets we operate.
- 04
Independent measurement
Closed-loop reporting brands will accept: impression to click to conversion, and store-visit lift where it applies.
How it works
From nothing to first revenue.
- 01
Model
We size the opportunity from your traffic, categories and supplier base, and agree what good looks like in year one.
- 02
Build
Formats designed for your templates, ad serving configured, approval and reporting flows agreed with your teams.
- 03
Sell
We take the rate card to market and close the first cohort of brands, usually starting with your top categories.
- 04
Scale
Add syndication, seasonal tentpoles and new formats, with quarterly reviews against the plan.
Case studies
What it looks like in practice.
Client names are withheld under NDA. Figures below are illustrative and pending replacement with audited results.
-
Top-5 grocery retailer · Mexico
A retail media line that paid for the entire digital team.
We stood up onsite sponsored placements and an offer feed distributed across our publisher network, then sold both to the CPG brands already listed in their aisles. No new headcount on their side.
- +38% Monetized impressions
- 4.2x Return on ad spend
- 9 mo To profitability
Questions
What retailers usually ask.
Will this get in the way of the shopping experience?
It should not, and we design against it. Formats are built into your templates, density is capped, and we monitor conversion on advertised pages as a first-class metric.
Who owns the data?
You do. We process it to run your campaigns under a data processing agreement and we do not resell it or move it into other clients.
Do we have to give up our existing brand relationships?
No. Many retailers keep selling their largest partners directly and use us for the long tail, the operations and the technology.
How long until it makes money?
Most retailers we work with cover their costs within two to three quarters. We will give you a specific model for your business before you commit to anything.
See what your retail media line would earn.
We will model it from your real traffic and category mix. No cost, no obligation.